The $8 million Super Bowl ad, sports brands “sky-high bet” worth it?The $8 million Super Bowl ad, sports brands “sky-high bet” worth it?

The $8 million Super Bowl ad, sports brands “sky-high bet” worth it?

The 59th Major League Soccer “Super Bowl” championship game was played at the Caesars Superdome in New Orleans. The Philadelphia Eagles beat the Kansas Chiefs 40-22 to win the second Super Bowl title in team history. Off the field, the excitement of the Super Bowl also lies in the money brands spend on marketing around the event. There's a reason the Super Bowl is known as “The Greatest Show on Earth”.

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Each year, nearly one-third of Americans watch the Super Bowl live. The 70 commercials that aired during Super Bowl 57 cost an average of $7 million, a 55 percent increase from 2019. According to CNBC, advertisers spent an average of $8 million on 30-second ads in order to be able to air ads during this year's Super Bowl. With a limited number of ad spots, many brands struggle to get the opportunity to advertise at the Super Bowl even if they have the money. As a result, the Super Bowl is known as the biggest advertising stage in the United States and a proving ground for marketers, advertisers and creatives seeking fame. After all, brands who have thrown their money away want to reach out to a wider demographic and penetrate the hearts of viewers with their most creative ads.

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Although brands in retail, FMCG, alcohol, apparel, automotive, technology or gaming have traditionally been the main buyers of Super Bowl spots, there has been no shortage of sports brands in Super Bowl ads over the years, and the partnership with the Super Bowl has boosted the influence of these sports brands, and even some of their ads have become classics. This year's Super Bowl, Nike, Skechers, On the run for an ad space will pay 8 million dollars, such a “sky-high stakes” worth?

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